DIGITAL
OUT OF HOME
INTRODUCTION TO DOOH
WHAT IS DIGITAL OUT-OF-HOME?
Ideal for brands who want to reach their audiences wherever they are, digital out-of-home (DOOH) advertising helps brands reach audiences in public environments including digital billboards, outdoor screens, or on a network of screens.
Widespread Audience Engagment:
Leverage digital out-of-home advertising to connect with your audience in diverse public spaces, ensuring maximum exposure and brand visibility.
Dynamic Visual Impact:
Transform your brand message through vibrant digital billboards and outdoor screens, capturing attention with compelling visuals in high-traffic areas.
Multi-Channel Accessibility:
Enable seamless communication by utilizing a network of screens, allowing brands to engage audiences across various locations, enhancing brand recall and resonance.
WHY ADVERTISE ON DIGITAL OUT OF HOME?
Agencies and advertisers are keen to reach audiences at the right moment as they go about their daily lives. DOOH offers the benefits of OOH with more control over targeting, measurement, and attribution. Plus, you can incorporate it into your omnichannel strategy and tie your campaigns to real business results.
Precision Targeting Opportunities:
Leverage DOOH for precise audience targeting, ensuring your message reaches consumers at strategic moments in their daily routines, enhancing the impact of your advertising efforts.
Advanced Measurement and Attribution:
Enjoy the advantages of OOH advertising while gaining better control over measurement and attribution in DOOH campaigns, providing actionable insights for optimization and ROI assessment.
Omnichannel Integration for Impact:
Integrate DOOH seamlessly into your omnichannel strategy, creating a cohesive brand experience. Align campaigns with real business outcomes, enhancing the overall effectiveness of your marketing efforts.
THE ADVANTAGES OF ADVERTISING ON DIGITAL OUT OF HOME
SCALE AND OBJECTIVITY
Our buy-side approach allows us access to all the premium inventory you need at scale across a variety of providers, with no conflict of interest.
OMNICHANNEL TARGETING
Extend your reach by adding DOOH into your current media mix, targeting audiences out of home using location and temporal data, as well as first- and third-party data.
STREAMLINED ACTIVATION
Build out the tech you need to activate your DOOH campaigns with ease, all while using the intuitive workflows that you’re already familiar with.
MEASUREMENT AND ATTRIBUTION
Manage an omnichannel experience and measure the real impact of your DOOH advertising strategies by tying offline and online user journeys.
