Social Commerce 2025: How Instagram, WhatsApp & Retail Media Are Changing the Game

Futuristic digital marketplace scene showing a giant smartphone displaying an Instagram Shop interface, with options to pay via WhatsApp, featuring product listings and popular platforms like Amazon and Flipkart. The background depicts a neon-lit virtual mall with floating social media and shopping icons, emphasizing social commerce in 2025.

Introduction: Why Social Commerce is Exploding in 2025 In today’s digital-first world, shopping isn’t just happening on eCommerce sites — it’s happening where people spend most of their time: social media. Platforms like Instagram, WhatsApp, and emerging retail media networks are not just channels of engagement anymore; they are direct sales drivers. For businesses, especially […]

AI Influencers & the Future of Branding

Illustration of an AI virtual influencer emerging from a smartphone screen, with digital charts and icons representing data, communication, and branding.

AI Influencers & the Future of Branding In 2025, the line between “real” and “virtual” is thinner than ever. From Instagram feeds to YouTube videos, chances are you’ve already scrolled past an influencer who isn’t human — but looks, talks, and acts just like one. These are AI influencers, and they’re transforming how brands connect […]